One of the questions that keep on coming up in blogging forums is the one on the right tone to use. Should blog posts adopt formal, serious tones like newspaper articles? Or should blog posts adopt more casual (and therefore less serious) tones?
The truth of the matter is that different tones are appropriate for different types of blogs. This is to say, in other words, that we don’t have a one-size-fits-all recommendation, when it comes to blog posts’ tone. There are some types of blogs that should adopt serious/formal tones. There are other types of blogs that should adopt less serious/casual tones. The main consideration here is therefore that of what the blog deals with. And what would be an ideal tone for a medical blog may not be the most ideal tone for, say an entertainment blog.
Therefore in making a decision on the tone to use in your blog, you first of all need to consider what the blog deals with. To use the example we have just cited above, the best tone for a scientific blog would not be the most ideal tone for a celebrity gossip blog. To drive the point home, you can take a case where you are invited to write a blog post on a technical subject (like, say, how to use the GM global connect login system). Surely, the right tone for you to use in that case would be different from the one you’d use while doing a blog post on a celebrity wedding or on an upcoming awards gala…
Further, in making a decision on the right tone to use in your blog, you need to consider who the targeted visitors for the blog are. What would be an ideal tone for a blog that is targeted at young (easygoing) college students may not be the most appropriate tone for a blog whose target audience is made up of aging (stern) professionals.